Necessary storage
Necessary storage supports security, consent preferences and core service operation. It is not used to build an advertising profile.
Analytics
Analytics, when enabled, helps us understand page use and improve decision tools. Events must not contain names, email addresses, phone numbers, postcodes or free-text enquiry messages.
Advertising
The Google tag uses Consent Mode with analytics and advertising storage denied by default. Before consent it may send limited cookieless consent and measurement signals; optional analytics storage is enabled only after acceptance. Google Tag Manager is loaded only after acceptance. CoolCompare does not currently load AdSense advertising code. Before advertising launches, UK and EEA consent will be handled through Google Privacy & Messaging or another Google-certified consent management platform supporting the required IAB framework.
Change your choice
Visitors can clear the saved site preference to see the choice again. A permanent privacy-preference control will be provided when the certified CMP is configured.
Last updated: 3 August 2026